Projects Detail

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Custom Shopify Ecommerce Experience for a Growing CPG Brand

Freestyle Snacks is a custom-built Shopify ecommerce experience created to support a fast-growing snack brand focused on conversions, branding, and customer engagement. WEBGENIQ designed the entire experience from Figma and developed a fully custom Shopify theme built from scratch, optimized for performance, mobile responsiveness, and ecommerce growth.

The Goal

Create a high-converting ecommerce experience that matches the brand personality while making shopping simple, engaging, and mobile-first. The store needed to balance strong branding with performance-focused UX to support growth and online sales.

What WEBGENIQ Built & Technology Stacks

Fully custom Shopify theme built from scratch
Mobile-first responsive design
Custom product pages and bundle experiences
Optimized cart and checkout flow
Figma (UI/UX design & prototyping)
Shopify Liquid (theme development)
Mobile-first responsive design
Ecommerce optimization & conversion-focused structure

Key Features

  1. Custom-designed Shopify storefront
  2. Brand-focused UI/UX experience
  3. Mobile-responsive ecommerce architecture
  4. Product bundles and promotional sections
  5. Conversion-optimized homepage and product flow
  6. Clean navigation and fast shopping experience

Project Highlights

This project focused on combining strong brand storytelling with ecommerce performance. Starting from custom Figma designs, WEBGENIQ developed a fully custom Liquid-based Shopify theme that delivers a smooth shopping experience while supporting scalability as the brand grows.

Want Something Similar?

If you’re building a brand-focused ecommerce store or want a fully custom Shopify experience designed for conversions, WEBGENIQ can create a scalable solution tailored to your business.